Nicholas Coutts

Routes to market expert @ Imperial College London

Current and recent education roles include: Visiting Lecturer at Imperial College (Management and Business for Computing Engineering; Design-led New Venture Creation); Imperial College Business School (executive education; IE&D MBA: Innovation, Entrepreneurship and Design) and the Royal College of Art (service design; IDE: innovation design engineering) the Ecole Supérieure of Advanced Industrial Technologies (masters in systemics), Aalto University (executive education) and the University of Tampere (executive education: service design); UPC Barcelona (Masters in Business Innovation).

An expert in the design, development and marketing of services, he has developed tools, process and services that help companies go to market more effectively and efficiently.

He is co-founder of Axiomode which has developed new techniques and software for the systemic management of work, change and value in organisations.

At IBM, Nicholas was Director of Channels and Business Partner Management, EMEA, with a revenue of >$3bn of sales via business partners and then Vice President, Global Distribution Channel Strategy.

This role included the development and application of the methods and processes used by the brands, known as Routes to Market, to reach and support customers via the network of 48,000 business partners. His team grew sales via distribution channels to over $4bn.

He has undertaken a number of assignments in strategy development, performance management, segmentation, impact estimation, customer experience design, optimisation modelling and prioritisation of objectives.

A member of INCOSE – The International Council on Systems Engineering, he is also the chair of the enterprise committee of the Society of Projectics:  the science of projects addressing complexity in organisations; and an editor of the Journal of Projectics.

He has a Masters in economics, from King’s College, Cambridge and has interests in several early stage companies developing innovative products and services, including Claned, Smartology (chairman), Repindex, and Waratek.